Yuying Tan is a PhD candidate at the Media & ICT in Organizations and Society (MIOS) research group at the University of Antwerp. Through years of work in the internet industry, she learned the process of product design, prototyping, testing, and digital marketing. She believes that a good design should not only attract, entertain and retain users but should also benefit users’ well-being. Yuying’s research areas include: ICT and human behaviour, machine learning, social media, and interactive design. She is especially interested in emotional influence in human decision-making and its potential application in AI systems. She obtained a master degree in Cognitive System and Interactive Media at Pompeu Fabra University in Spain; master thesis titled ‘Analysis of Body Pose for Autism Child in Mixed-Reality Full-Body Interaction System’. Before she shifted her career to media and communication, she held a bachelor’s degree in Mechanical Design Manufacture and Automation at Wuhan University of Science and Technology in China, followed by 2 years of work as a technical support engineer in EPSON.